According to Jeep CT, legendary rocker Lenny Kravitz has signed on to promote the Jeep brand, helping the automaker reach adventurous, young buyers. Naturally, the soundtrack for his new Jeep commercial spot is the song, “Rock Star City Life” from his new album “Black and White America.”
The Jeep ad featuring Kravitz was created by Southfield-based Global Hue. The ad is a part of a national broadcast advertising campaign for the 2011 Jeep Wrangler. The ad is also the latest Chrysler ad to feature a high profile musician.
“In my experience this is the perfect partnership for me,” said Lenny Kravitz. “The Jeep Wrangler is a rugged classic. I’ve been driving the same one for 16 years and I refuse to get rid of it – If it ain’t broke, don’t fix it.”
The folks at Everett Jeep Dealers are fans. Check out the full commercial posted below.
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