by Sydney Bessler on April 20, 2011
Inspired by California’s picturesque desert region, the Jeep Wrangler Mojave is the newest member of the special-edition Wrangler family. According to Used Jeeps In CT, The fourth installment of Jeep’s special edition line (after the Islander, Mountain and Call of Duty: Black Ops) reflects the sandy colors and reptile accents of the Mojave Trail in its bold design. With a body colored roof, fender flares, large lizard hood/ rear decal, and black fuel-filler door and tail lamp guards, the Wrangler Mojave is sure to satisfy all those desert adventure seekers.
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by Jeep in the News on April 18, 2011
This year is a big deal for Jeep. The brand that’s synonymous with off-roading and adventure is celebrating its 70th anniversary and Jeep Bristol is celebrating, too. The brand was launched in 1941 and its vehicles quickly developed a reputation for ruggedness during World War II. Decades later, the brand is still beloved by 16-year-olds and 60-year-olds alike, and Jeep is celebrating that love with two new advertisements.
If you’re eager for a bit of nostalgia, check out the videos below. [click to continue…]
by Jeep in the News on April 15, 2011
Jeep’s premium SUV has captured 29 awards since introduction last summer. The updated Cherokee has won accolades from traditional media outlets as well as automotive journalist organizations and industry organizations. This string of awards also coincides with a 64 percent increase in Grand Cherokee sales through the first quarter of this year.
The Jeep Grand Cherokee has won several “Best SUV” awards where its winter-driving capability, world-class interior design, interior sound, safety and environmental innovation, were commended. Among the awards captured by the new Grand Cherokee include: [click to continue…]
by Jeep in the News on April 11, 2011
Chrysler has begun heavily promoting the extensively revamped 2011 Jeep Compass. Among the promotions centering around this compact crossover is a new ad developed by agency Wieden & Kennedy.
The ad highlights the Compass’ “legendary bloodline” and “iconic beauty.” Needless to say, the mission is to play up the brand equity of the Jeep brand, rather than focus on the product’s specific features. Considering the Compass has not been a hit with repeat Connecticut Jeep buyers to this point, this strategy may be a more successful one. [click to continue…]
by Jeep in the News on April 4, 2011
The 2011 Jeep Jamboree USA season kicked off late last month, giving Jeep owners the opportunity to learn what their vehicles can really do. These events also give Jeep-lovers the chance to share their passion for off-roading with other like-minded enthusiasts.
Wranglers and any other type of Jeep model with a 4-low transfer case are welcome. Jamborees, which typically run over the course of a weekend, give participants the chance to drive through various trails under the expert supervision of local guides. Some trips provide all catered meals for the weekend, while others provide only the evening dinners. [click to continue…]
by Jeep in the News on March 28, 2011
“A New England winter can prove to be a harsh environment for most vehicles, but it’s the perfect setting for the all-new Jeep Grand Cherokee to showcase its all-weather capability,” said Mike Manley, president and CEO of Jeep. Which helps explain why Jeep’s all-new SUV was recently named “Official Winter Vehicle of New England” by the prestigious New England Motor Press Association (NEMPA).
It’s an important honor, because NEMPA, made up of media members from all six New England states, covers one of the biggest market areas in the U.S.—and one that is well known for its challenging winters. But that didn’t hamper the Grand Cherokee. [click to continue…]
by Jeep in the News on March 4, 2011
Jeep’s venerable Liberty will be revamped for the 2012 model year according to the latest reports at Jeep Dealer Connecticut. This new model will follow in the footsteps of other Chrysler products that were recently revamped, including the Dodge Durango and Charger, the Chrysler 300, and Jeep Grand Cherokee.
What’s not clear at this point is whether the Liberty will be refreshed or whether it will receive a more extensive redesign. The current second-generation Liberty has been on sale since 2008. For 2011, the Liberty is getting a number of small updates including a new steering wheel and a lower price tag. Jeep has also launched a 70th Anniversary Edition model. [click to continue…]
by Jeep in the News on February 21, 2011
When Jeep launched the completely redesigned 2011 Grand Cherokee, the company was proud to deliver the most-capable, most luxurious model ever to hit the road—or leave it, for that matter. But it turns out that the new flagship isn’t only the best Grand Cherokee ever, it’s also the “Best of the Best.” Just ask the team at Autoweek, which honored the vehicle with that title in the truck segment of its new-for-2011 award. [click to continue…]
by Jeep in the News on February 17, 2011
Jeep has an entirely updated lineup for the 2011 model year. To really highlight what these Jeeps are capable of, the automaker setup an off-road terrain course at the 2011 Chicago Auto Show. Jaws of passersby dropped as new vehicles such as the 2011 Grand Cherokee and the 2011 Wrangler were pushed to their limits indoors in Chicago’s McCormick Place.
Not only is West Haven Jeep excited to highlight its fresh 2011 lineup, but the brand is also excited to celebrate its 70 year anniversary. Jeep hints that more events like the one in Chicago will be held in 2011, since the brand has reached such as a huge milestone. [click to continue…]
by Jeep in the News on January 27, 2011
Adding further evidence that the all-new Grand Cherokee is much more than just one of the most capable off-roaders in the U.S., the resurgent Jeep has now been recognized as “Urban Truck of the Year,” one of the prestigious “Urban Wheel Awards” given each year in the run up to the North American International Auto Show in Detroit.
“While faithfully capturing the spirit of its predecessor, the 2011 Jeep Grand Cherokee is new and improved in every way,” said Lyndon Bell, editor-in-chief of Decisive Auto magazine, which collaborated with an independent panel of 15 automotive journalists in bestowing the honor. “The Jeep’s over-the-road dynamics easily rivals that of its competitors’ less capable crossover vehicles. Meanwhile, the Jeep is also perfectly proficient at traversing any terrain. Luxurious interior appointments—along with the fact that drivers aren’t penalized into accepting a lower trim level if they opt for the more fuel-efficient engine—speaks volumes to the way Jeep’s engineers and product planners incorporated 21st century realities into America’s most iconic SUV.” [click to continue…]
