In honor of its 70th anniversary this year, the Jeep brand is taking the celebration right to its fans—and potential new customers—with a nationwide test-drive program that will visit some of the country’s top shopping malls. The test-drive tour runs through October and will feature both the entire 2011 Jeep lineup as well as a team of knowledgeable product specialists who will be on-site to provide information and answer questions. But here’s something the events won’t offer: A hard-sell atmosphere. The brand is primarily interested in introducing a new generation of enthusiasts to its refreshed roster of vehicles, which now includes:
- Compass—Boasting a sophisticated new design, the Compass delivers a premium compact SUV experience at an affordable price, with full 4X4 capability and unsurpassed fuel efficiency in its class.
- Grand Cherokee—The Jeep flagship showcases an all-new design inside and out that makes the multiple-award-winning vehicle the most capable, most luxurious Grand Cherokee ever sold.
- Liberty—A mid-size SUV with Trail Rated 4X4 capabilities and a surprising level of on-road refinement, the Liberty also offers uniquely customer-satisfying features like a Sky Slider full-length open canvas roof.
- Patriot—The most capable vehicle in the compact SUV class, the Patriot also offers high value and the segment’s best fuel-economy ratings.
- Wrangler and Wrangler Unlimited—Now available in both two- (Wrangler) and four-door (Wrangler Unlimited) body styles, the Jeep icon gets an all-new interior for 2011 along with a premium, body-color hardtop for its Sahara models.
“The Jeep brand is bringing our products directly to our consumers as part of our ongoing celebration of our 70-year anniversary,” said Mike Manley, president and CEO of Jeep. “Consumers will be able to experience, first-hand, the improved on-road dynamics, real-world capability and craftsmanship that each of our vehicles encompass. I am confident that our current and potential consumers will be pleased when they see the results.”
The Jeep test-drive tour is currently scheduled to visit the following malls:
Brea Mall, Brea, Calif., June 25-26
Stoneridge Mall, Pleasanton, Calif., July 9-10
Washington Square Mall, Portland, Oregon, July 16-17
Northgate Mall, Seattle, July 23-24
Town Center at Aurora, Aurora, Colo., July 30-31
Orland Square, Orland Park, Ill., Aug. 6-7
Burlington Mall, Burlington, Mass., Aug. 13-14
Crystal Mall, Waterford, Conn., Aug. 20-21
Roosevelt Field, Garden City, N.Y., Aug. 27-28
King of Prussia Mall, King of Prussia, Pa., Sept. 10-11
Marley Station, Glen Burnie, Md., Sept. 17-18
Potomoc Mills, Woodbridge, Va., Sept. 24-25
Dadeland Mall, Miami, Fla., Oct. 1-2
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