The most-awarded sport-utility vehicle in history, the Jeep Grand Cherokee, has been named “SUV of Texas” for the second year in a row by the Texas Auto Writers Association (TAWA). The award was one of three received by Jeep vehicles during the annual TAWA Rodeo, a two-day test of the industry’s newest SUV and truck lineup over on-road and off-road terrain held at the Knibbe Ranch in Spring Branch, Texas.
The new 2012 Jeep Wrangler Unlimited was named “Mid-size SUV of Texas,” and the ultra-premium Jeep Grand Cherokee Overland Summit was named “Luxury SUV of Texas.”
“We are delighted that the influential journalists representing the Texas Auto Writers Association have once again recognized Jeep vehicles with several awards, and particularly the Jeep Grand Cherokee as the ‘SUV of Texas,’” said Mike Manley, President and CEO, Jeep Brand, Chrysler Group LLC. “Winning this award last year started a string of Grand Cherokee accolades that made it the most-awarded SUV of all-time. More importantly, we know that these TAWA awards translate directly into sales. Through September of this year, Grand Cherokee sales are up 78 percent in the U.S. In the same time period in Texas, sales are up nearly 200 percent. We thank the TAWA journalists for recognizing that Jeep is providing consumers a lineup of SUVs that deliver an unmatched combination of capability, refinement, craftsmanship and value.”
Fifty-seven TAWA members were given two days to evaluate of on- and off-road vehicles. Judging was based on everything from exterior styling and off-road capability, to the vehicles’ overall utility, value and fuel efficiency.
You must log in to post a comment.